Storyboard Practice

 This is my storyboard practice

This is my self reflection for the practice storyboard

Self reflection: I believe that this storyboard was pretty easy to do, although the picture of the storyboard uploaded in a very bad quality. I'm not sure why but I will try to fix that problem. I personally enjoyed drawing the scenes and writing the mise-en-scene, sound, etc. was relatively easy to do. So far, I haven't found anything difficult. This practice can help me with my project as now I know my weakness (unorganized writing) as well as what an ideal storyboard is supposed to look like. For next time, I should plan out what to write on a google docs or another paper first, and then organize it before writing it on the storyboard. 

Proposal

This is my proposal for my storyboard

Product: Cartier LOVE Gold Bracelet

Cartier is known for a variety of timeless and classic designs that represent the company, such as the Cartier Love Bracelet. Knowing this, I personally love Cartier's designs, specifically their watches and the Love Bracelet, therefore why I chose this product. I think that the bracelet is unique and elegant. Since Cartier's target audience consists of mainly middle aged women from ages 30-45 who has high-income, these women value themselves and most of the time buy Cartier products for themselves, most of these people are likely to not have children. I decided to make an advertisement that could reach a different type of audience, my target audience will be mothers aged 30-60. As My target audience value their family, specifically their children (most likely toddlers or infants). My ad will start with a pregnant egyptian queen caressing her stomach, it then cuts to her giving birth. Then cuts to her carrying the baby girl and suddenly an egyptian god (Ra) appears and comes towards her, giving her baby a blessing (the bracelet) then disappears. The ad will then cut to a scene of the baby already grown (a toddler) running around the palace, then cuts again to her being a pre-teen, then it cuts to her sitting on a throne. This baby is Cleopatra. Throughout all the scenes, she will be wearing the bracelet. In the last scene, the camera shows her smiling and reminiscing her memories with her mother and then pans to her bracelet. 

Self reflection:

Although making the proposal has been relatively easy, the story plot that I made for the storyboard seems to take a very long time while the time limit for my ad is 30 seconds. I'll have to find a way to make this plot fit into the time limit, if not, then I should just change the plot all over (this will take way more time and effort). 

Text Analysis: A Quiet Place

This is my video analysis for "A Quiet Place"

The text was an extract from "A Quiet Place". The filmmaker wanted to show how the area has been abandoned, how the characters for some reason are preventing themselves from making any noises, and how the girl and little boy has a good relationship.

The big idea of the clip was that the characters had to stay silent in order to survive. During the first clip, all that the audience could hear was the wind and leaves rustling (diegetic sound), which connotes barrenness, loneliness, and how there was no other sound other than it. It also shows the close up of a fallen traffic light with desaturated coloured grass, this implies that nobody has been taking care of the area, therefore the yellow color on the grass and the rusty traffic light. A big event must've happened, causing people to go missing (seen from the missing person posters), this makes the audience wonder what happened. This big idea was also connoted during the scene in the drug store that was very messy and dirty, most of the supplies there were gone or expired already, this implies how the area has been left alone for a very long time and how this family only has each other as there are nobody else around. This makes the audience empathise with this family, feeling pity for them, as they could also see the sick brother laying on the floor. The lighting was very dark (connotes creepiness), the camera pans up to reveal a close up of a rack full of orange medicine bottles, where a woman seems to very carefully pick up one of the medicines, as if she didn't want to topple the other bottles, which would produce a rather loud noise. In addition, during the scene where the camera pans up to a low angle the little boy that's tip-toeing on a broken chair attempting to grab the toy rocket where he accidently knocks it over, the low angle emphasizes on how tall the toy is located, so if it falls, it will definitely make a loud noise, moreover it also shows how the little boy is struggling to reach the toy as he is short. When he knocked the toy, the girl immediately and hurriedly went out of her way to catch it, preventing it from falling onto the ground, she even threw her body onto the ground, meaning that she was willing to get hurt in order to prevent the toy from making a noise. The girl looked very relieved that the toy didn't fall, connoting that she didn't want the toy to make a noise. To add to it, throughout the clips, the characters hasn't spoken a single word but used sign language instead, which connotes that they couldn't talk, perhaps hiding from something or someone. Moreover, there was a scene where the camera tracks the child in a cowboy shot, bringing focus onto him and creating suspense and builds up curiosity within the audience, wanting to know what's wrong with the little boy, which was also aided by the shocked and anxious expressions on the other character's faces. The camera then shows a close up and slight zoom of the previous toy rocket that the child had gotten, the man (who seems to be the father of the child) took the plane from the child carefully but also concerningly and immediately took out the batteries from the toy, which then he signs "too loud" and then the camera uses a close up to truck the man's hand where he places the toy on the counter next to him,  again, doing it very cautiously. Combining these small details, we could come to the conclusion that these characters are preventing themselves from making any noises. 

My Target Audience

Plan: Scene starts with a mother in an ancient egyptian setting caressing her pregnant belly, then skips to a scene where she is giving birth (does not specifically show her giving birth it just shows screams, then skips to when the baby is in cart, egyptian god bless her w bracelet then she grows to be cleopatra

1. Product/Company Description:

• Company/Product Name: Cartier

• Product Overview: the Cartier LOVE bracelet, 18K yellow gold. Comes with a screwdriver. Width: 6.1 mm. Created in New York in 1969, the LOVE bracelet is an icon of jewelry design: a close fitting, oval bracelet composed of two rigid arcs which is worn on the wrist and removed using a specific screwdriver.

2. Target Audience Demographics:

• Age: 30-60

• Gender: Primarily women, although some men might be interested in the advertisement.

• Income Level: People with high income

• Education: Since Cartier is a high-end product, and since this product is targeted to mothers, its customers would most likely be those who have already graduated and is working.

• Occupation: Business woman, Stay-at-home mom

• Geographical Location: Worldwide, but mainly in large cities in capital areas, as they tend to have higher income rate, these areas are also where wealthy people usually reside in.

3. Target Audience Psychographics:

• Interests: My target audience would be people who are interested in history (specifically egyptian history), as the ad will contain features of egyptian history, such as Cleopatra.

• Lifestyle Choices: The customers who purchase this product most likely have an "old-money" lifestyle, as well as enjoy living a luxurious life.

• Values and Attitudes: The customers are mothers who love their children and want the best for them. I believe that they value their family a lot. They want their children to be loved by everyone. This will be shown more clearly on the storyboard.

• Opinions: Their children would most likely be infants or toddlers, some of the customers may worry that their children may nibble on the bracelet and damage their teeth as it is a hard object.

4. Understanding Consumer Behavior:

• Needs: [Identify the primary needs or desires that the product addresses for the target audience]

• Motivations: [Explore the motivations behind their potential interest in the product]

• Pain Points: Since the Cartier bracelet could only be removed using a specific screwdriver, the bracelet would be difficult to take off (or even steal), but again, as it is difficult to take off, and this screwdriver may get lost at some point. The modified product may

5. Competitor Analysis:

• Competitor Name: Dior Star Bracelet

• Competitor's Target Audience: [Identify the target audience of each competitor]

6. Target Audience Persona:

• Persona Name: [Create a fictional name for the target audience persona]

• Age: [Specify the persona's age]

• Gender: [State the persona's gender]

• Occupation: [Provide a hypothetical occupation for the persona]

• Interests: [List the persona's interests or hobbies]

• Lifestyle: [Describe the persona's lifestyle choices]

• Values and Attitudes: [Specify the persona's values and attitudes]

• Needs and Motivations: [Identify the persona's primary needs and motivations]

• Pain Points: [Describe any challenges or pain points the persona may face]

7. Aligning Advertisement with Target Audience:

• Message: [Outline the key message that will resonate with the target audience persona]

• Visuals: [Describe the visual elements that will appeal to the persona's preferences]

• Tone: [Explain the tone or mood that will evoke the desired emotions in the target audience]

Self-reflection:

I was kind of confused with the instructions and what to do or write at first, but I got the hang of it eventually, although I still feel like the result isn't good enough. I found the research part relatively easy, but putting my thoughts into words was rather difficult to do.

Research

 

This is research for my advertisement storyboard

Title of the Advertisement: Somesuch MoneySuperMarket "That's How I Roll"

Brand/Product: MoneySuperMarket, Insurance company

Duration of the Advertisement: 1 minute

Brief Overview/Summary:

1. Target Audience

• white men at age 18-30, who are interested in cars and Snoop Dogg

• lower class

2. Message and Purpos

• they used dark skinned people who seemed to be gangsters, as they are usually viewed as "cool" by people that are around the age 18-30.

• they also used cool cars and attractive women as props

3. Meaning and Interpretation

• what the ad meant to interpret was that even if you are an "uncool" person, you still have the ability to become cool and be seen by people if you had cool cars and you can attract women too using said cars.

4. Effectiveness

• The MoneySuperMarket business decided to use humor as their technique to capture the audience's attention they also used Snoop Dogg as their celebrity endorsement. This youtube ad reached 96k views, but only 2.6k likes. I believe this is pretty good already, as they succeeded at getting a lot of audience.

5. Personal Response

• I believe that this ad was hilarious, it has stuck in my head since I've watched it. Although, the company didn't really show what their product was until the end of the ad so it was slightly confusing.

Title of the Advertisement: Cadbury Gorilla Drum

Brand/Product: Cadbury chocolate

Duration of the Advertisement: 1.30

Brief Overview/Summary:

1. Target Audience

• younger audience (age 7-20)

• both genders, although it leans more towards the male audience due to the song choice

• people who are interested in gorillas and drums

2. Message and Purpose

• they used purple and yellow (Cadbury's signature colors) on the wall during the gorilla scene.
• when the gorilla was playing the drums, it seemed very confident and cool. 

3. Meaning and Interpretation

• The purpose of the ad is to appeal to a new audience which at that time, Cadbury's customers consisted of mostly older people. By using the drum playing gorilla, Cadbury is able to reach the younger audience as young boys would be interested to see gorillas playing drums.

4. Effectiveness

• This ad and its humor technique was very effective as Cadbury's chocolate sales rocketed due to the release of that ad.

5. Personal Response

• The Cadbury Gorilla ad was very funny in my opinion, it was very out of context, but it stuck in my head.

Title of the Advertisement: Barbie So In Style Doll Commercial

Brand/Product: Barbie dolls

Duration of the Advertisement: 0.30

Brief Overview/Summary:

1. Target Audience

• young minority girls (age 7-15)

2. Message and Purpose

• new attractive accessories such as the earrings

• new attributes such as hairspray, blowdryer, etc.

• catchy uplifting song that a young girl typically listens to

3. Meaning and Interpretation

• the ad shows new barbie dolls, where they were of color. This creates a wider diversity and makes their product more inclusive as the typical barbie would usually be blonde and white.

4. Effectiveness

• They used bright and "feminine" colors such as pink, for the color scheme. The color itself attracts the audience (young girls) already. Compared to if they used colors such as blue, green, or black, younger girls would be more appealed by the colors that they have used.

5. Personal Response

• I think that the ad was alright, it is attractive if watched by their target audience (which I'm not), therefore I'm not interested in buying their product.

Title of the Advertisement: Jangan Stres, Rilek Jap Bersama KitKat

Brand/Product: Kit Kat

Duration of the Advertisement: 0.35

Brief Overview/Summary:

1. Target Audience

• People who are interested in video games or movies such as "Game of Thrones" that include knights and castles

• age can vary from 15-20

• gender of target audience would most likely be male, since not many women and girls like watching knights and playing video games.

2. Message and Purpose

• setting is outside a castle, with people dressed up as knights

3. Meaning and Interpretation

• By using the setting thats a big castle, a horse, and knights. Kit Kat plans to reach a wider range of audience.

4. Effectiveness

• Kit Kat uses humor to attract their audience

• The video was viewed by 13M people, but only liked by 45 people, this shows that although the ad did reach lots of audience, it wasn't as effective.

5. Personal Response

• I believe that this ad wasn't really that funny as it intends to be. Perhaps because it was a Malaysian joke, which I didn't quite understand.

Title of the Advertisement: At Jetex, every passenger matters. Discover the world of endless possibilities.

Brand/Product: Kit Kat

Duration of the Advertisement: 1.10

Brief Overview/Summary:

1. Target Audience

• People who own pets (specifically dogs) and likes to travel

• People who loves their pet and likes travelling around with them

• As Jetex is a private jet company, their customers must be people with high income.

2. Message and Purpose

• At the beginning of the ad, you could see that the Jetex staff were all smiling, this shows that the staff there are warm and nice.

• When the dog enters the facility, you can see a bed and balloons provided just for it. The purpose of this is to show that Jetex is very welcoming.

• Jetex used a dog as a prop for the ad and treated it as if it were their customer (good service). This shows that they will not only value their human customers but also the pets.

• In order to show that they are a high class business, they used luxury items such as a Coach bag and a Bugatti car.

• In a clip, a staff helps to put on tags on the baggages, this shows that they are willing to help their customers.

• The staff carries the dog to the jet very gently, showing that they care about it.

• They used their brand's signature colors on their ad in order to make it more personalized and unique.

3. Meaning and Interpretation

• What can be interpreted from the details that Jetex have included in their ad is that they are a very welcoming pet-friendly private jet company that respects all their customers equally, no matter what they are, "Every passenger matters."

4. Effectiveness

• This ad reached 1.5M views and received positive comments from people. some people even had a change of heart ("@juanjoseostos9325 6 months ago i love jetex now", this means that Jetex had successfully attracted viewers. By reaching lots of audience, although not many will even use their service as they are a luxury brand, they can reach more people who can afford their product due to the amount of views they have (higher percentage).

• Jetex also used hashtags on their description such as #luxurytravel and #pettravel, which also helps reach a more specific audience.

5. Personal Response

• I personally love animals a lot, and as I was looking for ads to analyse, I saw this Jetex ad which had a dog wearing an orange bowtie as the thumbnail. This alone grabbed my attention already, as I clicked on the video to further look into it, I thought that they did really well in personalizing their product by using their brand color everywhere. I was very interested in the ad and thought that it was very cute. If I had the money to go on that private jet and bring my dogs with me, I would. In addition, since not many flying transport companies, even private jet companies are pet-friendly, I think this could be their unique selling point, therefore attracting customers even more.

• 
  

This is my self reflection for the research

6. Self reflection

• After some research, I decided to do another product as I feel like Jetex has already reached a different target audience in the ad and I wanted to look for a product with a more niche target audience, which is why I changed to Cartier's Love bracelet. Cartier usually targets middle aged women who are usually not married. In addition, I found it pretty easy to analyse the ads, but I found a difficulty in trying to put my analysis into words, but I still managed. I did get slightly confused on some parts but after some practice, I got the hang of it.

Brief

 

This is the brief for the storyboard project.

Weekly progress

 

This is my weekly progress

Week 2:

• Introduction
• Technical Elements
• Camera angles 

Week 3:

• Research on advertisements
• Further into camera angles and movements
• Did a mini project regarding camera angles and movements (submitted monday week 4)
• Start working on storyboard
• do 5 research adverts by the next week (4 small, 1 big)

Week 4: 

• Mis-en-scene
• Denotation and connotation
• Start on ad storyboard (plan)

Week 5:

• Diegetic & non-diegetic sounds
• Storyboard practice (finish as homework by next friday)

Week 6:

• Edit
• Submission of storyboard practice, and project proposal
• Start storyboard project

Week 7:

• Unit test camera angles & movements, it was relatively easy to do and I got 100.
• Finish rough storyboard (remember to do self-reflection)
• Feedback: Show god blessing lady's pregnant belly and giving her the Cartier bracelet, then match cut from the queen's face to the grown baby who's Cleopatra and then shows the bracelet again.

Week 8:

• Finished rough storyboard, I spent too much time on the drawing, for next time I need to do it quicker
• Start on final storyboard, since this is the final one, I made the drawing good but also tried to do it quickly. I think I should shade it with pen if i have enough time.
• Start on critical self reflection, I haven't started it so I'll start after school, I should remind myself not to spend too much time on the design but rather on the content.

Week 9:

• Passive audience
• Completing final project SB
• Critical self-reflection
• Complete blog content

Media Studies Mini Project [Camera Movements & Angles]

 Here is a video I made experimenting with different camera angles + movement.

• Pan 
• Pan is a type of camera movement where the camera stays in the same location but rotates horizontally, either left or right. In the 7th clip, the camera follows the subject's hand which then reveals the Uno Stacko, and the Uno block that the subject (Jasmine) is about to take.

•   Push in
• In the 5th clip, the camera is moved towards the subject (Jasmine). This helps to draw the attention of the audience to the subject's thought process, where the subject seems to feel very anxious and defeated.
•  Over the shoulder
• In the first two scenes, the two subjects are introduced by using the “over the shoulder” shot. This camera angle allows the audience to see the expression on both the subject’s faces, giving them an overall idea of the situation. This camera angle also helps to show the tension between the two subjects who are playing the jenga game in more of a “battle atmosphere”
•  POV
• The POV shot in the 3rd clip is being taken in the point of view of the jenga tower. This camera angle shows the feelings the two subjects have towards the jenga block being successfully taken out. In this shot, the subject (Jasmine) can be seen distressed by this situation while the subject (Rachelle) seems more nonchalant about it. This camera angle was used to show the standing the two subjects have in this short video, this being that Jasmine was at a disadvantage compared to Rachelle.
• Extreme long shot
• In the last clip, the extreme long shot camera angle was utilized to show the overall environment of the “battleground” after the jenga game was over. This shot shows the jenga blocks being arranged in a strange way (supposedly destroyed), allowing the audience to interpret how the game ended. This shot was intended to leave the audience with the feeling of suspense.

• Self reflection
• I actually really enjoyed making this mini filming project with Jasmine, and describing the shots used were also pretty easy. Although, I feel like the clip didn't really convey what we wanted to as effectively. We could've used more camera angles, as well as movements. For next time, I think we should plan out what to do and list down the camera angles and movements, possibly make a storyboard for it first.