This is the star research and development written by Jasmine. However, both me and her came up with the ideas together.
After several discussions, we decided to have our music video as a one-time collaboration between two artists. This is because by collaborating, our artists will be able to reach a wider range of audience, which correlates to the media synergy. Media synergy is when different media companies work together in order to reach an objective they couldn’t have done alone. In this case, the artists would collaborate to reach audiences from different genres, potentially increasing exposure and peaking the interest of new audiences, this also works vice-versa.
Reflection: Since me and my teammates were absent, it was rather complicated to communicate our thoughts and ideas.
This is the music video development that Jasmine and Beatrice made.
The part below is written by Jasmine :
Star(s) name:
Rachelle
Name Ideas:
Wynona
WyNa
Nana
Willow
Heath
Scilla
Iris
Primrose
Daphne
Viola
At first, we were kind of lost in the direction we wanted to go to in terms of the stage name. After discussing and brainstorming, we decided to make our stage names flower related. We had this idea after realizing that it would be pretty interesting if the stage names of both of the artists in this song could conflict with one another so it would be a cool coincidence in relation to the music video which is about a separation of friends. Learning this I decided to search up flowers that bloom in the winter as it would contrast to the stage name of the other artist whose name will be related to a summer blooming flower (Jasmine).
Jasmine
Name ideas:
Jasmine
Dahlia
Clematis
Poppy
Daisy
Lily
Marigold
Zinnia
Vinca
Peony
Jasmine’s (my) name was the main inspiration for keeping our stage names flower based, so we decided to keep the name of the artist and the stage name the same.
The part below is written by Beatrice :
Since our chosen song for this project is Billie Eilish's 'Birds of a Feather', my teammate, Rachelle proposed the idea of incorporating a symbolic moment where the stars release birds, representing a sense of freedom and new beginnings, which are one of the main themes of our narrative. Anticipating the need for multiple takes to capture the scene effectively, Rachelle decided to purchase 50 birds to ensure we had enough footage to work with. This preparation allows us to fully execute our vision while maintaining flexibility during the filming process.
This is the classwork that the teacher gave the class that me and my teammates have done to better understand the theory of stardom.
"Stars are constructed personas designed to appeal to audiences."
WEEK 4 - REEL AND REAL PERSONA (Stardom Theory) - Classwork
Names:
Jasmine, Rachelle, Beatrice
Celebrity:
Camila Cabello
Classwork : Theory of Stardom (blog’s title)
REEL persona:
What image to they project through their work (films, music, social media)
Camilla Cabello portrays herself as a seductive and iconic figure. She is always confident and is a feminist.
REAL persona:
Have there been any cracks in this image (examples)
Camilla had a picture of her in a bikini taken by the paparazzi where she doesn’t look ‘ideal’, she then went on social media and expressed her upsetness to the public. Audiences then discussed how Camilla was being insecure and how she isn’t as seductive as she portrays herself to be.
Love:
Shawn Mendez, as she is infamous for being his muse. She kept on breaking up and getting back with him. She dated Shawn Mendez from 2019 - 2021, and eventually announced their breakup through instagram as “the best of friends”.
Camila Cabello posted on her instagram using her ‘daily outfit’ which resonates with a lot of the audience.
Moreover, she occasionally posted her working out on her social media. By her speaking openly about her body image, and the societal pressures she feels to look a certain way, it resonates with the audience who face similar difficulties, especially in a world influenced by beauty standards. Through her experiences, she has also been vocal about the unrealistic beauty standards often imposed on women, especially in the entertainment industry. Additionally, by showing the ‘imperfect’ side for her, it invites empathy and respect from the audience, which strengthen her image of an “ordinary” person rather than as someone with an achievable lifestyle.
At first, Camilla Cabello was in a group called Fifth Harmony where she often got comments that said her voice is so different (unique) compared to her other group members that it overshadows everyone else. Due to this, Camilla Cabello quit the group to pursue a solo singing career. She began to release a few collaborative singles like "I Know What You Did Last Summer" with Shawn Mendes which peaked at number four on the US Billboard Hot 100. Her solo career has been peaking ever since.
She has been seen to consume products such as this ice-handbag which costs $22.5k. This proves that she has enough funds in order to support this kind of spending, allowing her to purchase products which are generally seen as a waste by the public. In addition, this handbag caused quite a backlash as people on platforms such as Tik-tok have been seen making posts about her, calling her out for the useless purchase of this handbag which will melt anyways, not being worth $22.5k.
Dream turned sour:
Has this celebrity had a downfall? How is it reported? Did they recover?
An anonymous twitter account posted screenshots of Camilla Cabello’s old tumblr and twitter posts which consists of her re-shared gifs and memes that reinforce black and asian stereotypes. She later on apologized formally on her Instagram story and was later on reported to require going to therapy to stop being racist.
I think that this classwork has been very useful for our overall performance since it helps us understand better what this theory is and how it works, with real life evidence. I found that using real life evidence and working on it with friends helps me remember and understand information better. For our artist, I think that we should create a balance with their private and public persona in order to create a sense of relatability as well as proof that she is authentic.
A schedule will help us keep everything organized so that we know when and where to film, the props we need to bring, etc. This helps prevent any miscommunication from happening. We decided to separate each locations into different days since it would take a lot of time, considering the amount of retakes it would consume. Since we are near exam season, I think that some of the time may have to be changed and reschedule. So, I would say the filming schedule made isn't realistic. Some problems we might face are bad weather and sudden changes in availability. For example, when we are shooting an outdoor scene and it rains suddenly, we may have to postpone that scene. This may alter the filming schedule. The props might also break along the way, which means that we may have to look for a replacement for it, this may take more time and again, postpone the filming date. In addition, there may be times where sudden changes in availability will happen, such as a cast being sick during the date of filming and many other problems.
After project:
We ended up using the filming schedule for some parts of the project only, as there was a sudden change in exam schedule from the school. Due to the busy days, we kept postponing the shooting until just a few days before the submission date. This was a poor decision as everything was so rushed and we couldn't redo the filming anymore, therefore forcing us to just take whatever scenes we've recorded so far. Some other problems that we faced was that during some shooting dates, some of us forgot to bring equipments, which caused some scenes to be postponed. I think that this was because we didn't make a list or check the filming schedule to see what scenes we were shooting and what to bring. We often also went to shoot without planning out what scenes we wanted to do, which caused in a massive waste of time. For next time, I think that we should really stick to the filming schedule made in order to avoid forgetting equipments, as well as postponed shooting dates.
To find a star for our music video, we need to conduct a screen test. Here is a video of our class's group audition. We did this as a class.
Beatrice listed down the advantages and disadvantages of doing a class screen test below, she also analyzed the separate screen test our team did for the two chosen artists -- Jasmine and me (Rachelle).
Here is the link to this screen test in case the video does not load → Class Screen Test
By doing this screen test, there are some advantages and disadvantages. On the plus side, it was highly efficient; testing everyone at once allowed us to save time and review a large number of candidates within just one song. This approach also enabled direct comparisons between candidates, as we could observe them side by side, assessing their on-screen presence, body language, and facial expressions to determine who could best embody the star persona we envision. Additionally, this screen test allows us to see how candidates interact with each other, which is important given our music video's focus on themes of friendship. It helped us identify pairs who visually and energetically complement each other on screen. However, there were some disadvantages, such as, candidates might unintentionally adjust their style and tone to align with others, leading to less authentic performances and potentially masking their unique qualities. There’s also the risk of unequal attention when there are many candidates, which can result in varying screen time and limit some candidates’ ability to showcase their full potential. Lastly, it feels less polished due to a more cluttered, chaotic atmosphere, compared to the focused environment of individual screen tests.
Since we wanted to cast stars who naturally convey a strong sense of friendship, we chose Jasmine (the actress wearing the penguin hat) and Rachelle (the actress to her left), both of whom are also my teammates in this project. After reviewing the screen test, we noticed that they both appeared energetic and shared a connection, making them a perfect match for our music video. Their dynamic aligns with the personality and representation we want to portray. We decided to feature two actresses to enhance the sense of synergy within the video, reinforcing the themes of friendship and shared experiences. To ensure the best on-screen chemistry, we conducted an additional screen test (both individually and together) to analyze their screen presence and star persona. This helped us evaluate how they perform separately and how their energy shifts when interacting, which allows them to refine their roles in the final production.
Here are the new screen tests we have conducted :
Here is the link to the new screen test in case the video does not load → [New Screen Test]
After conducting this screen test, we liked the way Jasmine and Rachelle’s energy complemented each other on screen. Jasmine has a more cheerful and expressive presence, while Rachelle appears more reserved. This portrayal aligns well with contemporary representations of friendship, which makes it highly relatable for our target audience. It also strengthens the authenticity of our star persona, as the contrasting yet complementary personalities create a natural synergy. Given this, we believe that Jasmine and Rachelle are the ideal choices for our music video, as their dynamic successfully conveys the connection and shared experiences (high school life) that we aim to represent.
Reflection:
At first, we decided not to choose anyone from this screen test as most of them didn't match up to our expectations and how we perceived our star to be. However, we noticed that two candidates had a very natural and good dynamic, we gave them a second try where they can both give us another screen test of themselves. It went great. They did so much better on their second try and the chemistry between them was the best out of all the other candidates. We decided to choose them as our artists. In addition, I really like that we did the screen test as a class as it is also cost-effective as we don't have to travel anywhere (gas money) or pay any entrance fee for it. Some problems that we faced while doing this screen test was that we all wanted to do the screen test so nobody was able to film for us. However, we overcame that since our teacher ended up filming the screen test for us. For the new screen test that we did, I was far more comfortable in lip syncing to the song which is visible in the video as I seem more confident. Overall, I had a great time doing this screen test. I would say that for next time, we should try to distribute the screen time between each candidate more equally so that we don't accidently skip over.
The space that we can utilize for filming is very big as Bali Farm House’s field is very wide. This means that we can use that space for various filming opportunities such as extreme long shots. Furthermore, this large space is ideal for when we have to shoot scenes that has a lot of movements (e.g. spinning around and running around with friends)
The natural lighting in this place gives a soft and nostalgic feel to it, this matches with the theme of our music video.
Disadvantages of Location:
Bali Farm House is located in Singaraja, which is 2 hours away. This may be inconvenient as we’d be wasting 4 hours in total to go back and forth. Not only this but the petrol needed to go here would also be more costly. Furthermore, transporting the equipment would be a hassle to do especially if we happen to accidentally leave something behind.
There are lots of animals in this place (chickens, alpacas, etc.) so it may be a rather noisy place to film in. Moreover, it may cause distractions to us when filming as some of these animals roam free in the field. This is because they may go in the frame while we shoot, therefore requiring us to reshoot the scene all over again, taking time off our day.
Entrance fee is rather expensive (IDR 175.000 which is about $11, this is considered pretty costly in our country)
Check the weather forecast and pick the best date to go (a sunnier/more dry day)
Bring umbrellas just in case it rains
Medium – Rainy season in Bali typically occurs from October to March. We will probably film our music video around this period, so it’s more likely to rain.
2. Diseases from animals
Some animals in Bali Farm House such as the chickens may potentially carry diseases (e.g. chickens), this can cause sicknesses to the actresses
Try to stay away from the animals, or choose places in the location that is far from them
Wear masks to wear when not filming/during break to reduce the risk of contracting those diseases
Consume vitamin before going there to boost immune system
High – Diseases contracted from animals can be dangerous. However, the chance of actually contracting it is low as long as we take care of our body and immune system.
3. Sun exposure
Excessive exposure to the sun can lead to sunburns, dehydration, or even heat strokes. The entire cast and crew can be affected by this.
Wear hats and apply sunscreen before arriving and make sure to reapply the sunscreen every few sessions to avoid sunburns.
Bring water bottles to the location and if not allowed then buy water from the cafe inside the farm house.
If one of us feels hazy, or even if we don’t, we should make sure to take breaks in between each scene.
Medium – Bali’s climate tends to be very hot most of the time so the chance of getting dehydrated, sunburnt, or getting a heat stroke is rather likely. However, if we follow the right precautions, then we can reduce this risk.
Images:
Location
Address:
Lapangan Renon
Scene:
Releasing birds + Playing around in field
Advantages of location:
Lapangan Renon has a wide open space that allows for dynamic shots without interference.
Moreover, the natural lighting allows for a more nostalgic feel to it, which matches with the theme of our music video.
Free entry and no need for permission or authorization as it is a public space
Location is easily accessible with plenty of parking spots, making it convenient.
Disadvantages of Location:
Weather is unpredictable, outdoor filming is subject to sudden rain or harsh sunlight, which may affect shooting schedules.
Since it's a public area, unexpected people and events might interfere with filming.
There are no public available power outlets, making it hard if portable batteries or power banks aren’t brought.
Alternatives:
-
Risk Assessment
Risk:
Who is at risk:
How to avoid risk:
High, Medium, Low risk:
1. Weather issues (rain/heat)
Cast and crew members exposed to direct sunlight for hours, increasing the risk of
dehydration, sunburn, or heat exhaustion. Sudden rain can also affect everyone, especially those
handling equipment.
Use sunscreen, bring umbrellas, hats, and portable fans for heat protection.
Checking weather forecasts and having waterproof covers for equipment in case of rain.
Taking breaks in shaded areas and bringing water for hydration.
Medium – Weather conditions can cause discomfort and damage, but impact can be reduced with preparation.
2. Tripping and falling hazards
Artists and crew
members moving around the area, especially those handling cameras,
lighting, or props, as
they might not always be aware of uneven ground, tree roots, or even scattered objects.
Check and clear the area before filming to remove obstacles first.
Crew members handling equipment should move carefully.
Medium – While injuries may not be severe, they can cause disruptions and delays in filming.
3. Public disturbances
Camera operators, directors, and artist
who need a controlled environment for clean
shots may struggle with unexpected pedestrians, cyclists, or joggers entering the frame.
Choose filming hours when foot traffic is lower, such as early morning or late evening.
Have crew members who act as spotters to prevent people from walking into the shot.
Politely inform passersby about the filming.
Low – Public disturbances are mostly an inconvenience rather than a major danger.
4. Equipment theft/loss
Crew members
responsible for cameras, tripods, as leaving items
unattended in a public space increases the risk
of theft or misplacement.
Always have a crew member assigned to watch over the equipment.
Keep valuable gear in secure bags when not in use.
Avoid leaving expensive items in public view.
High – Losing or having equipment stolen can be a significant setback for the production.
The entrance to Sanur Beach is free, therefore we can save costs for this and put the money on props or other things instead.
Just like Bali Farm House, Sanur beach has natural lighting which can give a nostalgic feel to it, matching our music videos theme. Moreover, Sanur would be most suitable since it’s located more closely to most of us compared to most other beaches.
Disadvantages of Location:
Sanur is a very popular beach both among locals and tourists, so it tends to be very crowded most of the time. This means it may be difficult to shoot scenes where the two artists have to be alone.
The air on the beach is very damp. From my own experience, this can really ruin the artists’ hair, which may alter the vibe or the original hairstyle that we gave them.
In some parts of the beach, they will have ceremonies and/or parades at night so this may disrupt our filming since we’re planning on using diegetic sounds of the waves for some of the beach scenes, in which the sounds from the parades and ceremonies may overlay the audio.
Alternatives:
Nyang-nyang beach
Risk Assessment
Risk:
Who is at risk:
How to avoid risk:
High, Medium, Low risk:
1. Rain
The entire cast and crew members may get sick due to the rain (e.g. flue). Moreover, if the rain happens to ruin one of the props then the money used to purchase it will be wasted.
Bring umbrellas and check the weather forecast.
There are lots of places and cafes to seek shade in on the beach, so when the rain starts to drizzle, we can immediately go to a nearby cafe or a stall.
Low – Just like in Bali Farm House, we will probably film our music video around the rainy season period, so it’s more likely to rain. However, since Sanur Beach is located in a lower terrain, it’s less likely to rain.
2. Windy weather and sand
During the evening to night, the weather tends to be very windy on the beach. This may cause the sand to be blown with the air. This sand can then get into our eyes when filming, which can cause infections and other eye problems when not treated properly. The whole crew and cast can be affected by this.
When not filming, it’s better to bring glasses to prevent sand from coming in the eyes
Another way could be to check the weather forecast and go when the weather is less windy.
Low – although this is likely to happen, the damage it can potentially do isn’t fatal. We can easily wash out the grain from the eyes with mineral water.
3. Dark lighting
Most parts of Sanur Beach get really dark at night, especially the areas that don't have many cafes, stalls, or shops near it. This can cause both the crew members and casts to trip on things, slip, or fall as they have difficulties trying to see.
Search for an area where there are bars or cafes that open until late at night so that there is some lighting, this prevents us from shooting in complete darkness.
Low – the risks of filming in a very dark place can be dangerous, despite this, the solution is very simple and easy to do so we can very easily avoid this risk.
Images:
Location
Address:
Nusa Dua Beach
Scene:
Playing at the beach, making memories together.
Advantages of location:
The beach has plenty of space to set up filming equipment and allows for dynamic wide shots.
Compared to other crowded beaches, Nusa Dua beach tends to be calmer, reducing unwanted distractions.
No fees for filming in public beach areas which is great.
The location has good road access and parking spaces, making it convenient for the crew and artist.
Disadvantages of Location:
Sudden rain, strong winds can affect filming conditions.
People might unintentionally walk into the frame or disturb the filming process, because it's a public space.
There are no accessible power sources, so all filming equipment must have fully charged batteries.
Prolonged exposure to the sun can cause fatigue, sunburn, or dehydration for the artist and crew.
Alternatives:
Jimbaran and Kuta Beach
Risk Assessment
Risk:
Who is at risk:
How to avoid risk:
High, Medium, Low risk:
1. Weather and Environmental Conditions
Artists and crew members may suffer from sunburn, heat exhaustion, or dehydration. Equipment can also be affected by strong winds and water.
Apply sunscreen, wear hats and sunglasses, and stay hydrated.
Monitor weather forecasts before filming.
Medium – While it's manageable, bad weather can significantly delay filming.
2. Slipping and Falling Hazards
Artist, camera operators, and crew members moving across wet sand, rocky areas, or near the shoreline are at risk of slipping and falling.
Wear appropriate footwear.
Avoid filming too close to wet areas.
Have assistants help with filming..
Medium – Injuries can occur, but precautions can reduce the risk.
3. Tidal and Water Hazards
Artist performing near the water, especially if the scene requires walking or running along the shoreline, are at risk of being caught off guard by sudden waves.
Check tide before filming.
Keep a safe distance from the water unless necessary for the scene.
Have towels and dry clothes ready.
Medium – If careful planning is done, the risk is manageable, but water accidents can still happen.
Images:
Location
Address:
Regents Secondary School (classroom, hallway, etc.)
Since the theme for our music video is graduation and high school friends, shooting scenes in school would be more relatable to audiences that are watching, therefore feeling represented.
The props needed to film are already present (desks, chairs, lockers, etc.) so there’s no need to bring and purchase props. This saves a lot of time as well as effort
This location is an area where we are very familiar with, so we know the layout of classrooms, hallways, and any spots so we can quickly set up and move between scenes. Moreover, we’re also able to identify the best angles, lighting, as well as areas that match with our scene and theme the best, therefore saving the time and effort for scouting.
Disadvantages of Location:
There’s an ongoing construction in our school so the sound from this may disrupt us when filming. Moreover, since our school is located near a main road, the sounds of vehicles can get loud during day time.
If we film during weekends, we may need to ask for permission from the principal in order to use the spaces needed.
The school may not allow us to do any changes to the wall decorations and lighting setups, especially since the classrooms have fixed lighting in which most of the time is fluorescent, so this may not match what we want to convey in some of our scenes. However, this can be fixed with editing later on. Even if we’re allowed to move the desks and chairs around, it will take a lot of time to put it back to its original position.
Alternatives:
One of our houses
Risk Assessment
Risk:
Who is at risk:
How to avoid risk:
High, Medium, Low risk:
1. Equipment damage
A classroom setting can sometimes be cluttered so when filming the crew members may trip and drop the prop or equipment they’re carrying. The people affected by this risk are the crew members responsible for the equipment as well as the equipment themselves.
Make sure to hold the equipment properly and bring it back up just in case it breaks so filming doesn’t have to be delayed for a long period of time.
Take breaks in between just in case crew members aren’t too tired of holding props/equipment (to avoid them accidentally dropping it).
Low – this doesn’t cause any health damage or anything too serious to anyone, but filming equipment such as cameras are costly so crew members may really have to watch out.
2. Tripping and falling hazards
There are many cords and cables lying around, as well as chairs and tables, which may serve as a hazard to both crew members and casts.
Tidy up the setting first before starting to film. (fold cords and cables neatly and put them in a place where people won’t trip on)
Medium – falling and tripping may possibly cause head injuries or other injuries. To prevent this from happening, it’s best to be very careful when stepping around, as well as take some safety precautions (bring ice packs or bandages just in case, or just a first aid kit)
Images:
Location
Address:
My house (Rachelle)
Scene:
Fight & reconciliation scene
Advantages of location:
Filming in a team member’s house will save costs as there is no need to buy food during breaks as food is already provided.
Complicated authorization or permission isn’t needed, saving time and effort, therefore we have more time for filming
Since we’re in a team member’s house, we can have full control over the lighting, set up, and general aesthetic of the scenes recorded.
Disadvantages of Location:
Some of the scenes we’re filming are located in the street in front of my house, this may be difficult to do due to passing by vehicles as well as neighbours talking and walking around, which may disrupt and postpone the filming of some scenes
Filming in a home setting may limit the space we have to film as there isn’t much space for the camera to move. Moreover, since the street in front of my house is rather small, filming the car scene might be challenging as there may not be enough room to move around safely if there are passing cars.
Alternatives:
Another team member’s house
Risk Assessment
Risk:
Who is at risk:
How to avoid risk:
High, Medium, Low risk:
1. Moving vehicles
When filming on the street in front of my house, there may be vehicles passing by which may injure a team member if it crashes onto us. Moreover, the people on the vehicle may also be injured if the driver doesn't see us then panic and accidentally crash into something else.
Always be aware of our surroundings. We can also have a family member or another friend look out for incoming vehicles
Search for a time where there’s less vehicles (don’t shoot during busy hours).
Medium – although the impact done is extremely harmful, this incident can easily be avoided.
2. Electrical hazard
There are lots of circuits in my room which we’re gonna shoot the fighting scene in, if water is accidentally spilled on it or other factors as well. Team members, especially those handling equipment are at risk of shocks or fire.
Film in places not too close with the circuits
Make sure that all the cables are properly insulated
Keep liquid away from the circuits
High – severe injury or even fatality can occur if this were to happen.
Here is the link to the Google Docs I made in case the table doesn't show properly on this blog.
Reflection
Creating this was very interesting for me since i got to analyze a few different locations and actually
thought about possible things that could happen that we may have to take precautions for. This is very helpful as I can remind my teammates (Jasmine and Beatrice) as well as myself to be very careful when filming as there are many risks that we should avoid, and that we shouldn't make plans impulsively to avoid any unwanted incidents. Some difficulties I faced when making this was that I didn't have any time to go to any of these locations, except for school, so I ended up just taking the pictures from the internet instead (Google). Additionally, I've only went to some of these locations only once so I may not really know what the area is like, therefore my descriptions of the place may be inaccurate. However, once I have the time, I will go to the locations and if what they're actually like doesn't match my description then I will change it. Moreover, I think that I could definitely think of more advantages, disadvantages, and risks to put in each location but I don't think that those risks are significant enough to be put on (I only put on the most likely risks compared to the others). Overall, I enjoyed doing this task and am pretty proud of the outcome I could say.
