Star Research & Development

This is the star research and development written by Jasmine. However, both me and her came up with the ideas together.

After several discussions, we decided to have our music video as a one-time collaboration between two artists. This is because by collaborating, our artists will be able to reach a wider range of audience, which correlates to the media synergy. Media synergy is when different media companies work together in order to reach an objective they couldn’t have done alone. In this case, the artists would collaborate to reach audiences from different genres, potentially increasing exposure and peaking the interest of new audiences, this also works vice-versa.

Reflection: Since me and my teammates were absent, it was rather complicated to communicate our thoughts and ideas.