Research: Industry

 This is the industry research for the project

Song & Company:

• Bad Habits – FREENJOY

Description: 

• FREENJOY is a privately held, international direction and production company founded by Nathan Scherrer in 2014, a Grammy award winning producer.

Genre: 

• Synth pop

Other content they produce:

• N95 – Kendrick Lamar (2022)

• Party Monster – The Weeknd (2016)

• Sweetest Pie – Megan Thee Stallion & Dua Lipa (2022)

• Positions – Ariana Grande (2020)

• I Know – Travis Scott (2023)

Company size and age:

• FREENJOY was founded in 2014 and now has 2-10 employees.

Most successful product:

• Flowers – Miley Cyrus (2023), this song reached approximately 883 million views as of October 2024.

Song & Company:

• Cosmic – SM Entertainment

Description: 

• SM Entertainment is one of the largest media production entertainment companies in South Korea.

Genre: 

• Korean pop

Other content they produce:

• Psycho – Red Velvet (2021)

• Walk – NCT 127 (2024)

• Supernova – aespa (2024)

• Smoke – Jaehyun (2024)

Company size and age:

• SM Entertainment was founded in 1995 by Lee Soo-Man and is now one of the largest media entertainment groups in South Korea, with thousands of staff (including artists, production team, etc.)

Most successful product:

• Don’t Mess Up My Tempo – EXO (2018), this song broke records and the group has held numerous sold-out global tours.

Reflection

While researching FREENJOY and SM Entertainment, I gained knowledge about the different scales and focuses of companies within the media industry, specifically music. I learned that different media companies use different methods to appeal to each of their target audiences. For example, SM Entertainment is a massive korean music video production company, which are famous for holding worldwide concerts for their artists as well as engage with even international fans. Some difficulties I did face in this task was trying to find the songs other than the very popular one as I had to visit a few reliable websites before getting to one where I could find other less famous songs. This task is rather short compared to my other research posts as I wanted to keep it very simple and easy to understand. Additionally, my main focus isn't really in the industry but rather to the genre. Overall, I liked making this research as I got to gather new information about the production companies, as well as gain knowledge on how certain media companies target their audiences.